Jumat, 29 November 2013
Minggu, 22 Agustus 2010
Restructuring Your Site for SEO
I was reading an article today on Search Marketing Standard, by Chris Stiner regarding web design site restructure, who gives some very relevant information on the steps to take to proper SEO optimization when re-designing or structuring a Web site. In fact, we often try to explain this process to our clients but frankly, I think Chris says it best here so I might as well save my breath. Thanks Chris!
The challenges of restructuring a site that has been optimized for SEO are major. If you are going to make fundamental changes to the look, flow, and � most importantly � content of your site, here are three important steps you should follow if you want to maintain your positive rankings in the SERP s.
1. Create a one-to-one 301 redirect map of pages from the old site to the new site. Make sure the pages are as close to an exact match as possible.
2. Make sure that any old site pages that do not have an exact corresponding new site page are redirected at a category level.
3. Any old site pages left that still do not have a home should be redirected to the new site home page.
The reasons for doing this are plenty. Your website is full of assets that you need to protect. Here are the top three things you want to maintain during and after a restructure of your site.
1. External links to your website. People who follow these links need to land on relevant pages. If you lose the relevancy of an inbound link by redirecting it to a generic page, you lose most of its value. More importantly, you want the search engines to map the links correctly.
2. Deep link pages of your site in the SERPs. When users click on them, you will want the correct pages to show up. This mirrors point #1, but from the user�s perspective via the search engine.
3. Bookmarks of your site. When a user attempts to go to a bookmark, you want to make sure they get the information they are looking for. Again, relevancy is king.
If you have a large site (over 100 pages or so) here are three techniques to help you prioritize your pages to ensure you are taking care of the most important content first.
1. Identify which pages are receiving the most traffic. Your analytics software will help you here.
2. Use Google Webmaster Tools to identify your external links and what pages they are landing on.
3. Use Yahoo Site Explorer to locate the top pages listed by your external links. Yahoo lists this in order of importance most of the time.
By taking a serious look at your site structure and not skimping on the upfront work of site mapping and 301 redirects, you can eliminate most of the headaches that can come as a result of a poorly planned SEO restructuring.
The challenges of restructuring a site that has been optimized for SEO are major. If you are going to make fundamental changes to the look, flow, and � most importantly � content of your site, here are three important steps you should follow if you want to maintain your positive rankings in the SERP s.
1. Create a one-to-one 301 redirect map of pages from the old site to the new site. Make sure the pages are as close to an exact match as possible.
2. Make sure that any old site pages that do not have an exact corresponding new site page are redirected at a category level.
3. Any old site pages left that still do not have a home should be redirected to the new site home page.
The reasons for doing this are plenty. Your website is full of assets that you need to protect. Here are the top three things you want to maintain during and after a restructure of your site.
1. External links to your website. People who follow these links need to land on relevant pages. If you lose the relevancy of an inbound link by redirecting it to a generic page, you lose most of its value. More importantly, you want the search engines to map the links correctly.
2. Deep link pages of your site in the SERPs. When users click on them, you will want the correct pages to show up. This mirrors point #1, but from the user�s perspective via the search engine.
3. Bookmarks of your site. When a user attempts to go to a bookmark, you want to make sure they get the information they are looking for. Again, relevancy is king.
If you have a large site (over 100 pages or so) here are three techniques to help you prioritize your pages to ensure you are taking care of the most important content first.
1. Identify which pages are receiving the most traffic. Your analytics software will help you here.
2. Use Google Webmaster Tools to identify your external links and what pages they are landing on.
3. Use Yahoo Site Explorer to locate the top pages listed by your external links. Yahoo lists this in order of importance most of the time.
By taking a serious look at your site structure and not skimping on the upfront work of site mapping and 301 redirects, you can eliminate most of the headaches that can come as a result of a poorly planned SEO restructuring.
Minggu, 28 Februari 2010
Search Engine Optimization Strategy
A well planned and well thought out search engine optimization strategy is key to running a successful search engine optimization campaign. Search engine optimization strategy changes often. The biggest key to this change is based on the new rules search engines such as Google decide to change their search parameters and algorithms to. It is article marketing. Article marketing is the process of writing and submitting articles to article directories. The benefit for you and your website is high quality anchor texted backlinks. The benefit for the article directories is content. Article directories want good high quality content to fill their directories with. The benefit for search engines is also content. Search engines love textual content and therefore there's no better textual content like articles. If you are creating good high quality and relevant content in the form of articles, the search engines will index your content, rank it high in the search engines and give you backlink credit for it.
You can have reciprocal links which are two-way links that link two websites together. Search engines much prefer one-way backlinks.
This article is only a snippet of information about search engine optimization strategy. There's much more to know about search engine optimization strategy and article marketing. There are tons of videos proving that article marketing works as an effective search engine optimization strategy.
You can have reciprocal links which are two-way links that link two websites together. Search engines much prefer one-way backlinks.
This article is only a snippet of information about search engine optimization strategy. There's much more to know about search engine optimization strategy and article marketing. There are tons of videos proving that article marketing works as an effective search engine optimization strategy.
Rabu, 24 Februari 2010
5 Ways to Get Your Site Indexed By Today
If your website is not indexed by search engines, it will not appear on the search engine listings.
- Submitting a XML sitemap to search engines. The xml sitemap includes links to every page of your website. It is a file that you can submit to search engines to get your pages indexed. By submitting your xml sitemap, you will notify the search engines about your website and index every page of it.
- Create a HTML sitemap page on your website. This allows visitors to navigate your site easily and allow search engine spiders to follow the links and discover all pages.
- Place HTML text links on your website. Search engine spiders follow HTML text links to discover other pages of your website.
- Directory submission. Submit your website URL to a list of SEO-friendly directories.
- Article marketing. Social media sites are generally indexed regularly by search engines. So by placing your website URL on social sites, search engines spiders can discover your URL very quickly and index your new website.
Rabu, 17 Februari 2010
Keyword Research Critical To SEO
Proper keyword research should be the basis of your optimization.
Keyword Research Critical?
Keyword research determines which keywords you should be targeting with the SEO. Most people think that they know which keywords they should target. For example, "search engine optimization" gets an estimated 16,000 searches a day while "search engine marketing" gets an estimated 8,800 searches a day. If your gut tells you to target "search engine marketing", you may get great rankings, but it would only get you half of the traffic that you could have had if you had targeted and ranked well for "search engine optimization". So it's a key component of search engine optimization.
There are two main aspects to keyword research.
The first is popularity, how often are keywords actually searched for. The keyword popularity tools (other than Google's) use the search data from a number of other smaller search engines along with a few algorithms to predict how many searches are being made for specific keywords. You may wish to use both Google and another keyword popularity tool.
The second aspect to keyword research is competition research. Competition research starts with analyzing your web pages to determine how competitive your site is both in general and for specific keywords. Determining keyword difficulty is done partially by examining how competitive the pages are that rank well for this keyword, though other methods can be helpful as well.
1. No one other than that search engine designers knows how each search engine determines how competitive a site or page is and the search engine folks aren't talking.
2. Each search engine has a different way of determining how competitive a site or page is.
Without good keyword research, your search engine optimization efforts will be like firing a gun into the dark. You may choose keywords that are not searched for or keywords that are way too competitive for your site at that time
Keyword Research Critical?
Keyword research determines which keywords you should be targeting with the SEO. Most people think that they know which keywords they should target. For example, "search engine optimization" gets an estimated 16,000 searches a day while "search engine marketing" gets an estimated 8,800 searches a day. If your gut tells you to target "search engine marketing", you may get great rankings, but it would only get you half of the traffic that you could have had if you had targeted and ranked well for "search engine optimization". So it's a key component of search engine optimization.
There are two main aspects to keyword research.
The first is popularity, how often are keywords actually searched for. The keyword popularity tools (other than Google's) use the search data from a number of other smaller search engines along with a few algorithms to predict how many searches are being made for specific keywords. You may wish to use both Google and another keyword popularity tool.
The second aspect to keyword research is competition research. Competition research starts with analyzing your web pages to determine how competitive your site is both in general and for specific keywords. Determining keyword difficulty is done partially by examining how competitive the pages are that rank well for this keyword, though other methods can be helpful as well.
1. No one other than that search engine designers knows how each search engine determines how competitive a site or page is and the search engine folks aren't talking.
2. Each search engine has a different way of determining how competitive a site or page is.
Without good keyword research, your search engine optimization efforts will be like firing a gun into the dark. You may choose keywords that are not searched for or keywords that are way too competitive for your site at that time
Selasa, 08 Desember 2009
Link Building Guide
Link Building is a painstaking process which is always on going. To get your website high in the rankings you will need to constantly be building backlinks with things such as link exchanges, article submissions, directory submissions, press releases and social networking.
In this guide we will give you a few tips on the best methods to start off with link building.
Link Exchanges
Link Exchanges are a great way to get back links to your site from other sites with the same topic. This means that people who are visiting will be looking for a certain type of website which your site will be so they are more than likely to use your website to it’s full potential rather than browse for a minute and move on.
You can get Link Exchanges by browsing for sites in the same genre as yours and sending emails to webmasters saying why you think it will help their site to have reciprocal links on the 2 sites and will help generate traffic.
Article Submissions
If you write quality articles then people will want to read them. If you submit these to Article Directories then people will see how good your content is, and come over to your site to have a look at your other articles.
Make sure in the articles you have a link back to your site with the link text (anchor text) the keywords related to your site.
This is now doing 2 things, it is link building and
helping with traffic back to your site when people click these links.
Directory Submissions
Submitting to web directories is a never ending task although it is probably the single most important way of link building. Make sure you start submitting your site to directories gradually rather than adding to 500 directories one day and then not bothering for a month. This is because Google and other search engines will think something fishy is going on if a site suddenly gets 500 backlinks.
The best thing to do is when you do it gradually is to add to say 100 directories to get you started and then every couple of days add to 20 more.
here are a lot of tools on the market for automatic directory submission but the best way is to add these manually because you never know what information a “bot” will use when it adds your site to all of those directories.
There are some of the best directories below with their PR (Google Page Rank) listed next to them.
http://www.dmoz.org 9
http://www.lii.org/pub/htdocs/home.htm 8
http://www.femina.com 7
http://www.gogreece.com 7
http://www.sacentral.sa.gov.au/site/page.cfm 7
http://www.worldhot.com/ 7
http://www.123india.com/ 7
http://www.elib.org/ 7
http://www.ezilon.com/ 6
http://www.epooch.com/ 6
http://www.christiansunite.com/ 6
http://www.toronto1.biz/ 6
http://www.canadianeh.com 6
http://www.aardvark.co.za 6
http://www.nzs.com/ 6
http://www.aigam.com 6
Social Networking
Social Networking is a great tool for link building. If you are a user of Facebook or Myspace you will be able to build links back to your site quickly with bulletins, shared articles and other things to be able to gain lots of links and huge amounts of traffic.
If you are an advanced coder you will be able to code something like a Facebook Application which will be able to “give” the Facebook community something in return for your link being on their profile which could then be anything betweeen 1 and 1 million backlinks (Depending on how popular the application is)
Social Bookmarking
As well as Social Networking there is also Social Bookmarking (Confusing, huh?)
This is where you can share your favourite sites with friends and other internet users which can generate links and traffic.
There are many places where you can exchange social bookmarks with other people to add that extra link and when done hundreds of times again, builds backlinks.
The most popular Social Bookmarking sites are:
http://del.icio.us/ 8
http://www.digg.com/ 8
http://www.furl.net/ 8
http://www.diigo.com/ 6
Remember that Link Building is a very important process so put a couple of hours a week aside to go through and buid a few more back links or even pay somebody else to do this for you.
Senin, 18 Mei 2009
3 Steps to a Search Engine Compatible Site
By Kalena Jordan
Is your web site search engine compatible? Despite all the misinformation out there, it's very easy to design a web site that search engines will love. All you need to do is follow 3 simple steps:
1) Obey the Search Engine Guidelines
Nearly all search engines publish their own guidelines regarding the submission of sites, the type of sites they will accept and recommendations for optimized content. Google recently updated their Webmaster Guidelines which cover the most common forms of deceptive or manipulative search engine behavior that they consider to be 'spam'. They also published SEO Guidelines – advice for webmasters to heed when choosing an SEO. Google was the first search engine to publicly acknowledge search engine optimizers in this fashion.
It's not just Google publishing anti-spam guidelines. You'll find them at the following search engine sites as well:
2) Don’t Use Spammy Search Engine Tactics
Often, webmasters will use search engine spam techniques without even being aware that they are doing so. Or worse, web designers can - advertently or inadvertently - integrate techniques that could cause a site to be penalized in the site's rankings in one or more engines, without the site owner's knowledge of such penalties. The key to avoiding spamming the engines is research.
Keep track of the various search engine guidelines via the links above. Watch for any changes they make to these guidelines and tweak your site accordingly. Trawl the various webmaster and search engine forums regularly to ensure your site doesn't use any of the latest optimization methods that appear to be penalized. If you suspect your site has been penalized, remove the offending content, contact the engine concerned and ask to be reinstated.
Google actually encourage you to file a re-inclusion request via their Help Center and this post by Google staffer Matt Cutts outlines what should be included.
Alternatively, here is a sample email template you can use instead:
To assist them to provide a high quality service, search engines encourage people to report search results they are dissatisfied with. If you spot some content spam or techniques that are clearly in breach of the search engine's public guidelines, you can report it using these links:
3) Build Sites for Visitors Rather than Search Engines
The methodologies may have changed over the years, but the same principles have always applied to "good" or "white hat" SEO. Build sites for humans, not search engines. Make the site as user friendly as possible, avoid the bells and whistles and include high quality, relevant content.
Wherever possible, include text-based content and navigation menus with simple, descriptive, well-written copy designed to convert your visitors into customers. Include keywords and phrases your audience would logically type in to search engines to find sites like yours. Only link to sites that are relevant to your target audience and spend some time on usability, making sure all your forms and shopping carts work.
Remember that what pleases a visitor is almost always what pleases a search engine too.
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
About the Author:
Is your web site search engine compatible? Despite all the misinformation out there, it's very easy to design a web site that search engines will love. All you need to do is follow 3 simple steps:
1) Obey the Search Engine Guidelines
Nearly all search engines publish their own guidelines regarding the submission of sites, the type of sites they will accept and recommendations for optimized content. Google recently updated their Webmaster Guidelines which cover the most common forms of deceptive or manipulative search engine behavior that they consider to be 'spam'. They also published SEO Guidelines – advice for webmasters to heed when choosing an SEO. Google was the first search engine to publicly acknowledge search engine optimizers in this fashion.
It's not just Google publishing anti-spam guidelines. You'll find them at the following search engine sites as well:
- Yahoo terms of service
- Yahoo guidelines on search engine spam (covering AltaVista and AllTheWeb as well)
- Yahoo definitions of search engine spam (covering AltaVista and AllTheWeb as well)
- Yahoo content guidelines
- MSN Search webmaster guidelines
- AltaVista terms of use (AltaVista is a Yahoo-owned company)
- Ask.com terms of service and spam policy
- Ask.com editorial guidelines
2) Don’t Use Spammy Search Engine Tactics
Often, webmasters will use search engine spam techniques without even being aware that they are doing so. Or worse, web designers can - advertently or inadvertently - integrate techniques that could cause a site to be penalized in the site's rankings in one or more engines, without the site owner's knowledge of such penalties. The key to avoiding spamming the engines is research.
Keep track of the various search engine guidelines via the links above. Watch for any changes they make to these guidelines and tweak your site accordingly. Trawl the various webmaster and search engine forums regularly to ensure your site doesn't use any of the latest optimization methods that appear to be penalized. If you suspect your site has been penalized, remove the offending content, contact the engine concerned and ask to be reinstated.
Google actually encourage you to file a re-inclusion request via their Help Center and this post by Google staffer Matt Cutts outlines what should be included.
Alternatively, here is a sample email template you can use instead:
--------------------------------------------
Sample Re-inclusion Request Email
Dear [search engine name],
I am the owner of [your site URL].
I did not realize that participation in [spammy method] and
[spammy SEO name] programs could cause problems for my website. I was
assured that these techniques were search-engine-friendly by [your source for using spammy method].
I now understand that the practices used are not acceptable. I apologize for having allowed them to be placed on my website. I've removed the questionable pages and links from the site. I promise not to repeat such mistakes.
I am asking you to please consider reinstating my website,
[your site URL] into the [search engine name] Index.
Sincerely,
[Your Name]
------------------------------------------
To assist them to provide a high quality service, search engines encourage people to report search results they are dissatisfied with. If you spot some content spam or techniques that are clearly in breach of the search engine's public guidelines, you can report it using these links:
- Google spam report or via search-quality@google.com
- AllTheWeb relevancy problem report (AllTheWeb is a Yahoo-owned company)
- AltaVista search results manipulation report (or via Yahoo's spam report)
- Yahoo spam report
- Ask.com spam report or via information@ask.com
3) Build Sites for Visitors Rather than Search Engines
The methodologies may have changed over the years, but the same principles have always applied to "good" or "white hat" SEO. Build sites for humans, not search engines. Make the site as user friendly as possible, avoid the bells and whistles and include high quality, relevant content.
Wherever possible, include text-based content and navigation menus with simple, descriptive, well-written copy designed to convert your visitors into customers. Include keywords and phrases your audience would logically type in to search engines to find sites like yours. Only link to sites that are relevant to your target audience and spend some time on usability, making sure all your forms and shopping carts work.
Remember that what pleases a visitor is almost always what pleases a search engine too.
-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
About the Author:
Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.
Simple Social Networking Strategies to Increase Traffic to Your Site
One essential aspect of Search Engine Optimization (SEO) is social marketing. In simple terms, social marketing is an approach that makes use of ‘philosophy’ to pay attention to the specific needs of the target. This is done by gathering people with common interests, making it possible to create an interactive community. Through website technology including forums, blogs, outbound and inbound links, and social networking sites (Myspace, Facebook, Digg, etc.), social marketing becomes a convenient way to increase company gains.
In order to start right out in integrating social marketing strategies with SEO, a plan must be developed first. Moreover, there should be detailed research regarding the target’s needs, most especially since the approach is customer-oriented. It may also be helpful to consult with firms specializing in Internet Marketing. These firms will provide invaluable information and insights on how different approaches work together in maximizing company results. Once you have a better understanding of the various strategies, you can now employ the ones suitable for your needs.
Social marketing involves creating a community where people with shared interests come together to state opinions and ask questions. This can be done by setting up forums or discussion boards on your website. The key here is to generate interaction among the members of your target audience. A vast majority of consumers do online research before making any purchases; forums are helpful in providing information regarding customer inquiries.
Also consider setting up a blog that contains relevant posts that discuss the services and products that your company offers. The information that you will provide may be very well appreciated by your readers. Place links to other websites and blogs that relate to your blog content. Social networking sites including Facebook, Myspace, Digg, and many others might also have useful and interesting content that you can link to. Feature and subscribe to appropriate RSS feeds, so that your readers have a reason to frequently visit your site.
Moreover, it is necessary to keep the forum and blog posts updated and fascinating for people to read. Also remember to use optimized keywords or phrases naturally in your content and titles. Do not let your online community become sedentary; encourage readers to engage in discussions and exchange of fresh ideas and opinions. This way, search engines are more likely to index your site’s content, thus, increasing traffic.
With an effective plan and strategies in place, integrating SEO and social marketing is not a difficult task.
In order to start right out in integrating social marketing strategies with SEO, a plan must be developed first. Moreover, there should be detailed research regarding the target’s needs, most especially since the approach is customer-oriented. It may also be helpful to consult with firms specializing in Internet Marketing. These firms will provide invaluable information and insights on how different approaches work together in maximizing company results. Once you have a better understanding of the various strategies, you can now employ the ones suitable for your needs.
Social marketing involves creating a community where people with shared interests come together to state opinions and ask questions. This can be done by setting up forums or discussion boards on your website. The key here is to generate interaction among the members of your target audience. A vast majority of consumers do online research before making any purchases; forums are helpful in providing information regarding customer inquiries.
Also consider setting up a blog that contains relevant posts that discuss the services and products that your company offers. The information that you will provide may be very well appreciated by your readers. Place links to other websites and blogs that relate to your blog content. Social networking sites including Facebook, Myspace, Digg, and many others might also have useful and interesting content that you can link to. Feature and subscribe to appropriate RSS feeds, so that your readers have a reason to frequently visit your site.
Moreover, it is necessary to keep the forum and blog posts updated and fascinating for people to read. Also remember to use optimized keywords or phrases naturally in your content and titles. Do not let your online community become sedentary; encourage readers to engage in discussions and exchange of fresh ideas and opinions. This way, search engines are more likely to index your site’s content, thus, increasing traffic.
With an effective plan and strategies in place, integrating SEO and social marketing is not a difficult task.
Minggu, 16 November 2008
Choosing keywords
Initially choosing keywords
Choosing keywords should be your first step when constructing a site. You should have the keyword list available to incorporate into your site text before you start composing it. To define your site keywords, you should use seo services offered by search engines in the first instance. Sites such as www.wordtracker.com and inventory.overture.com are good starting places for English language sites. Note that the data they provide may sometimes differ significantly from what keywords are actually the best for your site. You should also note that the Google search engine does not give information about frequency of search queries.After you have defined your approximate list of initial keywords, you can analyze your competitor’s sites and try to find out what keywords they are using. You may discover some further relevant keywords that are suitable for your own site.
Frequent and rare keywords
There are two distinct strategies – optimize for a small number of highly popular keywords or optimize for a large number of less popular words. In practice, both strategies are often combined.The disadvantage of keywords that attract frequent queries is that the competition rate is high for them. It is often not possible for a new site to get anywhere near the top of search result listings for these queries.
For keywords associated with rare queries, it is often sufficient just to mention the necessary word combination on a web page or to perform minimum text optimization. Under certain circumstances, rare queries can supply quite a large amount of search traffic.
The aim of most commercial sites is to sell some product or service or to make money in some way from their visitors. This should be kept in mind during your seo (search engine optimization) work and keyword selection. If you are optimizing a commercial site then you should try to attract targeted visitors (those who are ready to pay for the offered product or service) to your site rather than concentrating on sheer numbers of visitors.
Example. The query “monitor” is much more popular and competitive than the query “monitor Samsung 710N” (the exact name of the model). However, the second query is much more valuable for a seller of monitors. It is also easier to get traffic from it because its competition rate is low; there are not many other sites owned by sellers of Samsung 710N monitors. This example highlights another possible difference between frequent and rare search queries that should be taken into account – rare search queries may provide you with less visitors overall, but more targeted visitors.
5.3 Evaluating the competition rates of search queries
When you have finalized your keywords list, you should identify the core keywords for which you will optimize your pages. A suggested technique for this follows.Rare queries are discarded at once (for the time being). In the previous section, we described the usefulness of such rare queries but they do not require special optimization. They are likely to occur naturally in your website text.
As a rule, the competition rate is very high for the most popular phrases. This is why you need to get a realistic idea of the competitiveness of your site. To evaluate the competition rate you should estimate a number of parameters for the first 10 sites displayed in search results:
- The average PageRank of the pages in the search results.
- The average number of links to these sites. Check this using a variety of search engines.
Additional parameters:
- The number of pages on the Internet that contain the particular search term, the total number of search results for that search term.
- The number of pages on the Internet that contain exact matches to the keyword phrase. The search for the phrase is bracketed by quotation marks to obtain this number.
These additional parameters allow you to indirectly evaluate how difficult it will be to get your site near the top of the list for this particular phrase. As well as the parameters described, you can also check the number of sites present in your search results in the main directories, such as DMOZ and Yahoo.
The analysis of the parameters mentioned above and their comparison with those of your own site will allow you to predict with reasonable certainty the chances of getting your site to the top of the list for a particular phrase.
Having evaluated the competition rate for all of your keyword phrases, you can now select a number of moderately popular key phrases with an acceptable competition rate, which you can use to promote and optimize your site.
Refining your keyword phrases
As mentioned above, search engine services often give inaccurate keyword information. This means that it is unusual to obtain an optimum set of site keywords at your first attempt. After your site is up and running and you have carried out some initial promotion, you can obtain additional keyword statistics, which will facilitate some fine-tuning. For example, you will be able to obtain the search results rating of your site for particular phrases and you will also have the number of visits to your site for these phrases.With this information, you can clearly define the good and bad keyword phrases. Often there is no need to wait until your site gets near the top of all search engines for the phrases you are evaluating – one or two search engines are enough.
Example. Suppose your site occupies first place in the Yahoo search engine for a particular phrase. At the same time, this site is not yet listed in MSN, or Google search results for this phrase. However, if you know the percentage of visits to your site from various search engines (for instance, Google – 70%, Yahoo – 20%, MSN search – 10%), you can predict the approximate amount of traffic for this phrase from these other searches engines and decide whether it is suitable.
As well as detecting bad phrases, you may find some new good ones. For example, you may see that a keyword phrase you did not optimize your site for brings useful traffic despite the fact that your site is on the second or third page in search results for this phrase.
Using these methods, you will arrive at a new refined set of keyword phrases. You should now start reconstructing your site: Change the text to include more of the good phrases, create new pages for new phrases, etc.
You can repeat this seo exercise several times and, after a while, you will have an optimum set of key phrases for your site and considerably increased search traffic.
Here are some more tips. According to statistics, the main page takes up to 30%-50% of all search traffic. It has the highest visibility in search engines and it has the largest number of inbound links. That is why you should optimize the main page of your site to match the most popular and competitive queries. Each site page should be optimized for one or two main word combinations and, possibly for a number of rare queries. This will increase the chances for the page get to the top of search engine lists for particular phrases.
Indexing a site
Before a site appears in search results, a search engine must index it. An indexed site will have been visited and analyzed by a search robot with relevant information saved in the search engine database. If a page is present in the search engine index, it can be displayed in search results otherwise, the search engine cannot know anything about it and it cannot display information from the page..
Most average sized sites (with dozens to hundreds of pages) are usually indexed correctly by search engines. However, you should remember the following points when constructing your site. There are two ways to allow a search engine to learn about a new site:
- Submit the address of the site manually using a form associated with the search engine, if available. In this case, you are the one who informs the search engine about the new site and its address goes into the queue for indexing. Only the main page of the site needs to be added, the search robot will find the rest of pages by following links.
- Let the search robot find the site on its own. If there is at least one inbound link to your resource from other indexed resources, the search robot will soon visit and index your site. In most cases, this method is recommended. Get some inbound links to your site and just wait until the robot visits it. This may actually be quicker than manually adding it to the submission queue. Indexing a site typically takes from a few days to two weeks depending on the search engine. The Google search engine is the quickest of the bunch.
Try to make your site friendly to search robots by following these rules:
- Try to make any page of your site reachable from the main page in not more than three mouse clicks. If the structure of the site does not allow you to do this, create a so-called site map that will allow this rule to be observed.
- Do not make common mistakes. Session identifiers make indexing more difficult. If you use script navigation, make sure you duplicate these links with regular ones because search engines cannot read scripts (see more details about these and other mistakes in section 2.3).
- Remember that search engines index no more than the first 100-200 KB of text on a page. Hence, the following rule – do not use pages with text larger than 100 KB if you want them to be indexed completely.
You can manage the behavior of search robots using the file robots.txt. This file allows you to explicitly permit or forbid them to index particular pages on your site.
The databases of search engines are constantly being updated; records in them may change, disappear and reappear. That is why the number of indexed pages on your site may sometimes vary. One of the most common reasons for a page to disappear from indexes is server unavailability. This means that the search robot could not access it at the time it was attempting to index the site. After the server is restarted, the site should eventually reappear in the index.
You should note that the more inbound links your site has, the more quickly it gets re-indexed. You can track the process of indexing your site by analyzing server log files where all visits of search robots are logged. We will give details of seo software that allows you to track such visits in a later section.
Most average sized sites (with dozens to hundreds of pages) are usually indexed correctly by search engines. However, you should remember the following points when constructing your site. There are two ways to allow a search engine to learn about a new site:
- Submit the address of the site manually using a form associated with the search engine, if available. In this case, you are the one who informs the search engine about the new site and its address goes into the queue for indexing. Only the main page of the site needs to be added, the search robot will find the rest of pages by following links.
- Let the search robot find the site on its own. If there is at least one inbound link to your resource from other indexed resources, the search robot will soon visit and index your site. In most cases, this method is recommended. Get some inbound links to your site and just wait until the robot visits it. This may actually be quicker than manually adding it to the submission queue. Indexing a site typically takes from a few days to two weeks depending on the search engine. The Google search engine is the quickest of the bunch.
Try to make your site friendly to search robots by following these rules:
- Try to make any page of your site reachable from the main page in not more than three mouse clicks. If the structure of the site does not allow you to do this, create a so-called site map that will allow this rule to be observed.
- Do not make common mistakes. Session identifiers make indexing more difficult. If you use script navigation, make sure you duplicate these links with regular ones because search engines cannot read scripts (see more details about these and other mistakes in section 2.3).
- Remember that search engines index no more than the first 100-200 KB of text on a page. Hence, the following rule – do not use pages with text larger than 100 KB if you want them to be indexed completely.
You can manage the behavior of search robots using the file robots.txt. This file allows you to explicitly permit or forbid them to index particular pages on your site.
The databases of search engines are constantly being updated; records in them may change, disappear and reappear. That is why the number of indexed pages on your site may sometimes vary. One of the most common reasons for a page to disappear from indexes is server unavailability. This means that the search robot could not access it at the time it was attempting to index the site. After the server is restarted, the site should eventually reappear in the index.
You should note that the more inbound links your site has, the more quickly it gets re-indexed. You can track the process of indexing your site by analyzing server log files where all visits of search robots are logged. We will give details of seo software that allows you to track such visits in a later section.
Selasa, 14 Oktober 2008
External ranking factors - Increasing link popularity
Submitting to general purpose directories
On the Internet, many directories contain links to other network resources grouped by topics. The process of adding your site information to them is called submission. Such directories can be paid or free of charge, they may require a backlink from your site or they may have no such requirement. The number of visitors to these directories is not large so they will not send a significant number to your site. However, search engines count links from these directories and this may enhance your sites search result placement. Important! Only those directories that publish a direct link to your site are worthwhile from a seo point of view. Script driven directories are almost useless. This point deserves a more detailed explanation. There are two methods for publishing a link. A direct link is published as a standard HTML construction («A href=...», etc.). Alternatively, links can be published with the help of various scripts, redirects and so on. Search engines understand only those links that are specified directly in HTML code. That is why the seo value of a directory that does not publish a direct link to your site is close to zero. You should not submit your site to FFA (free-for-all) directories. Such directories automatically publish links related to any search topic and are ignored by search engines. The only thing an FFA directory entry will give you is an increase in spam sent to your published e-mail address. Actually, this is the main purpose of FFA directories. Be wary of promises from various programs and seo services that submit your resource to hundreds of thousands of search engines and directories. There are no more than a hundred or so genuinely useful directories on the Net – this is the number to take seriously and professional seo submission services work with this number of directories. If a seo service promises submissions to enormous numbers of resources, it simply means that the submission database mainly consists of FFA archives and other useless resources. Give preference to manual or semiautomatic seo submission; do not rely completely on automatic processes. Submitting sites under human control is generally much more efficient than fully automatic submission. The value of submitting a site to paid directories or publishing a backlink should be considered individually for each directory. In most cases, it does not make much sense, but there may be exceptions. Submitting sites to directories does not often result in a dramatic effect on site traffic, but it slightly increases the visibility of your site for search engines. This useful seo option is available to everyone and does not require a lot of time and expense, so do not overlook it when promoting your project.
DMOZ directory
The DMOZ directory (www.dmoz.org) or the Open Directory Project is the largest directory on the Internet. There are many copies of the main DMOZ site and so, if you submit your site to the DMOZ directory, you will get a valuable link from the directory itself as well as dozens of additional links from related resources. This means that the DMOZ directory is of great value to a seo aware webmaster. It is not easy to get your site into the DMOZ directory; there is an element of luck involved. Your site may appear in the directory a few minutes after it has been submitted or it may take months to appear. If you submitted your site details correctly and in the appropriate category then it should eventually appear. If it does not appear after a reasonable time then you can try contacting the editor of your category with a question about your request (the DMOZ site gives you such opportunity). Of course, there are no guarantees, but it may help. DMOZ directory submissions are free of charge for all sites, including commercial ones. Here are my final recommendations regarding site submissions to DMOZ. Read all site requirements, descriptions, etc. to avoid violating the submission rules. Such a violation will most likely result in a refusal to consider your request. Please remember, presence in the DMOZ directory is desirable, but not obligatory. Do not despair if you fail to get into this directory. It is possible to reach top positions in search results without this directory – many sites do.
Link exchange
The essence of link exchanges is that you use a special page to publish links to other sites and get similar backlinks from them. Search engines do not like link exchanges because, in many cases, they distort search results and do not provide anything useful to Internet users. However, it is still an effective way to increase link popularity if you observe several simple rules. - Exchange links with sites that are related by topic. Exchanging links with unrelated sites is ineffective and unpopular. - Before exchanging, make sure that your link will be published on a “good” page. This means that the page must have a reasonable PageRank (3-4 or higher is recommended), it must be available for indexing by search engines, the link must be direct, the total number of links on the page must not exceed 50, and so on. - Do not create large link directories on your site. The idea of such a directory seems attractive because it gives you an opportunity to exchange links with many sites on various topics. You will have a topic category for each listed site. However, when trying to optimize your site you are looking for link quality rather than quantity and there are some potential pitfalls. No seo aware webmaster will publish a quality link to you if he receives a worthless link from your directory “link farm” in return. Generally, the PageRank of pages from such directories leaves a lot to be desired. In addition, search engines do not like these directories at all. There have even been cases where sites were banned for using such directories. - Use a separate page on the site for link exchanges. It must have a reasonable PageRank and it must be indexed by search engines, etc. Do not publish more than 50 links on one page (otherwise search engines may fail to take some of the links into account). This will help you to find other seo aware partners for link exchanges. - Search engines try to track mutual links. That is why you should, if possible, publish backlinks on a domain/site other than the one you are trying to promote. The best variant is when you promote the resource site1.com and publish backlinks on the resource site2.com. - Exchange links with caution. Webmasters who are not quite honest will often remove your links from their resources after a while. Check your backlinks from time to time.
Press releases, news feeds, thematic resources
This section is about site marketing rather than pure seo. There are many information resources and news feeds that publish press releases and news on various topics. Such sites can supply you with direct visitors and also increase your sites popularity. If you do not find it easy to create a press release or a piece of news, hire copywriters – they will help you find or create something newsworthy. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. One final tip for obtaining inbound links – try to create slight variations in the inbound link text. If all inbound links to your site have exactly the same link text and there are many of them, the search engines may flag it as a spam attempt and penalize your site.
On the Internet, many directories contain links to other network resources grouped by topics. The process of adding your site information to them is called submission. Such directories can be paid or free of charge, they may require a backlink from your site or they may have no such requirement. The number of visitors to these directories is not large so they will not send a significant number to your site. However, search engines count links from these directories and this may enhance your sites search result placement. Important! Only those directories that publish a direct link to your site are worthwhile from a seo point of view. Script driven directories are almost useless. This point deserves a more detailed explanation. There are two methods for publishing a link. A direct link is published as a standard HTML construction («A href=...», etc.). Alternatively, links can be published with the help of various scripts, redirects and so on. Search engines understand only those links that are specified directly in HTML code. That is why the seo value of a directory that does not publish a direct link to your site is close to zero. You should not submit your site to FFA (free-for-all) directories. Such directories automatically publish links related to any search topic and are ignored by search engines. The only thing an FFA directory entry will give you is an increase in spam sent to your published e-mail address. Actually, this is the main purpose of FFA directories. Be wary of promises from various programs and seo services that submit your resource to hundreds of thousands of search engines and directories. There are no more than a hundred or so genuinely useful directories on the Net – this is the number to take seriously and professional seo submission services work with this number of directories. If a seo service promises submissions to enormous numbers of resources, it simply means that the submission database mainly consists of FFA archives and other useless resources. Give preference to manual or semiautomatic seo submission; do not rely completely on automatic processes. Submitting sites under human control is generally much more efficient than fully automatic submission. The value of submitting a site to paid directories or publishing a backlink should be considered individually for each directory. In most cases, it does not make much sense, but there may be exceptions. Submitting sites to directories does not often result in a dramatic effect on site traffic, but it slightly increases the visibility of your site for search engines. This useful seo option is available to everyone and does not require a lot of time and expense, so do not overlook it when promoting your project.
DMOZ directory
The DMOZ directory (www.dmoz.org) or the Open Directory Project is the largest directory on the Internet. There are many copies of the main DMOZ site and so, if you submit your site to the DMOZ directory, you will get a valuable link from the directory itself as well as dozens of additional links from related resources. This means that the DMOZ directory is of great value to a seo aware webmaster. It is not easy to get your site into the DMOZ directory; there is an element of luck involved. Your site may appear in the directory a few minutes after it has been submitted or it may take months to appear. If you submitted your site details correctly and in the appropriate category then it should eventually appear. If it does not appear after a reasonable time then you can try contacting the editor of your category with a question about your request (the DMOZ site gives you such opportunity). Of course, there are no guarantees, but it may help. DMOZ directory submissions are free of charge for all sites, including commercial ones. Here are my final recommendations regarding site submissions to DMOZ. Read all site requirements, descriptions, etc. to avoid violating the submission rules. Such a violation will most likely result in a refusal to consider your request. Please remember, presence in the DMOZ directory is desirable, but not obligatory. Do not despair if you fail to get into this directory. It is possible to reach top positions in search results without this directory – many sites do.
Link exchange
The essence of link exchanges is that you use a special page to publish links to other sites and get similar backlinks from them. Search engines do not like link exchanges because, in many cases, they distort search results and do not provide anything useful to Internet users. However, it is still an effective way to increase link popularity if you observe several simple rules. - Exchange links with sites that are related by topic. Exchanging links with unrelated sites is ineffective and unpopular. - Before exchanging, make sure that your link will be published on a “good” page. This means that the page must have a reasonable PageRank (3-4 or higher is recommended), it must be available for indexing by search engines, the link must be direct, the total number of links on the page must not exceed 50, and so on. - Do not create large link directories on your site. The idea of such a directory seems attractive because it gives you an opportunity to exchange links with many sites on various topics. You will have a topic category for each listed site. However, when trying to optimize your site you are looking for link quality rather than quantity and there are some potential pitfalls. No seo aware webmaster will publish a quality link to you if he receives a worthless link from your directory “link farm” in return. Generally, the PageRank of pages from such directories leaves a lot to be desired. In addition, search engines do not like these directories at all. There have even been cases where sites were banned for using such directories. - Use a separate page on the site for link exchanges. It must have a reasonable PageRank and it must be indexed by search engines, etc. Do not publish more than 50 links on one page (otherwise search engines may fail to take some of the links into account). This will help you to find other seo aware partners for link exchanges. - Search engines try to track mutual links. That is why you should, if possible, publish backlinks on a domain/site other than the one you are trying to promote. The best variant is when you promote the resource site1.com and publish backlinks on the resource site2.com. - Exchange links with caution. Webmasters who are not quite honest will often remove your links from their resources after a while. Check your backlinks from time to time.
Press releases, news feeds, thematic resources
This section is about site marketing rather than pure seo. There are many information resources and news feeds that publish press releases and news on various topics. Such sites can supply you with direct visitors and also increase your sites popularity. If you do not find it easy to create a press release or a piece of news, hire copywriters – they will help you find or create something newsworthy. Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to publish information about your project. One final tip for obtaining inbound links – try to create slight variations in the inbound link text. If all inbound links to your site have exactly the same link text and there are many of them, the search engines may flag it as a spam attempt and penalize your site.
External ranking factors II
Relevance of referring pages
As well as link text, search engines also take into account the overall information content of each referring page. Example: Suppose we are using seo to promote a car sales resource. In this case a link from a site about car repairs will have much more importance that a similar link from a site about gardening. The first link is published on a resource having a similar topic so it will be more important for search engines.
Google PageRank – theoretical basics
The Google company was the first company to patent the system of taking into account inbound links. The algorithm was named PageRank. In this section, we will describe this algorithm and how it can influence search result ranking. PageRank is estimated separately for each web page and is determined by the PageRank (citation) of other pages referring to it. It is a kind of “virtuous circle.” The main task is to find the criterion that determines page importance. In the case of PageRank, it is the possible frequency of visits to a page. I shall now describe how user’s behavior when following links to surf the network is modeled. It is assumed that the user starts viewing sites from some random page. Then he or she follows links to other web resources. There is always a possibility that the user may leave a site without following any outbound link and start viewing documents from a random page. The PageRank algorithm estimates the probability of this event as 0.15 at each step. The probability that our user continues surfing by following one of the links available on the current page is therefore 0.85, assuming that all links are equal in this case. If he or she continues surfing indefinitely, popular pages will be visited many more times than the less popular pages. The PageRank of a specified web page is thus defined as the probability that a user may visit the web page. It follows that, the sum of probabilities for all existing web pages is exactly one because the user is assumed to be visiting at least one Internet page at any given moment. Since it is not always convenient to work with these probabilities the PageRank can be mathematically transformed into a more easily understood number for viewing. For instance, we are used to seeing a PageRank number between zero and ten on the Google Toolbar. According to the ranking model described above: - Each page on the Net (even if there are no inbound links to it) initially has a PageRank greater than zero, although it will be very small. There is a tiny chance that a user may accidentally navigate to it. - Each page that has outbound links distributes part of its PageRank to the referenced page. The PageRank contributed to these linked-to pages is inversely proportional to the total number of links on the linked-from page – the more links it has, the lower the PageRank allocated to each linked-to page. - PageRank A “damping factor” is applied to this process so that the total distributed page rank is reduced by 15%. This is equivalent to the probability, described above, that the user will not visit any of the linked-to pages but will navigate to an unrelated website. Let us now see how this PageRank process might influence the process of ranking search results. We say “might” because the pure PageRank algorithm just described has not been used in the Google algorithm for quite a while now. We will discuss a more current and sophisticated version shortly. There is nothing difficult about the PageRank influence – after the search engine finds a number of relevant documents (using internal text criteria), they can be sorted according to the PageRank since it would be logical to suppose that a document having a larger number of high-quality inbound links contains the most valuable information. Thus, the PageRank algorithm "pushes up" those documents that are most popular outside the search engine as well.
Google PageRank – practical use
Currently, PageRank is not used directly in the Google algorithm. This is to be expected since pure PageRank characterizes only the number and the quality of inbound links to a site, but it completely ignores the text of links and the information content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the algorithm. It is thought that the current Google ranking algorithm ranks pages according to thematic PageRank. In other words, it emphasizes the importance of links from pages with content related by similar topics or themes. The exact details of this algorithm are known only to Google developers.
You can determine the PageRank value for any web page with the help of the Google ToolBar that shows a PageRank value within the range from 0 to 10. It should be noted that the Google ToolBar does not show the exact PageRank probability value, but the PageRank range a particular site is in. Each range (from 0 to 10) is defined according to a logarithmic scale.
Here is an example: each page has a real PageRank value known only to Google. To derive a displayed PageRank range for their ToolBar, they use a logarithmic scale as shown in this table
Real PR ToolBar PR
1-10 1
10-100 2
100-1000 3
1000-10.000 4
Etc.
This shows that the PageRank ranges displayed on the Google ToolBar are not all equal. It is easy, for example, to increase PageRank from one to two, while it is much more difficult to increase it from six to seven.
In practice, PageRank is mainly used for two purposes:
1. Quick check of the sites popularity.
PageRank does not give exact information about referring pages, but it allows you to quickly and easily get a feel for the sites popularity level and to follow trends that may result from your seo work. You can use the following “Rule of thumb” measures for English language sites: PR 4-5 is typical for most sites with average popularity. PR 6 indicates a very popular site while PR 7 is almost unreachable for a regular webmaster. You should congratulate yourself if you manage to achieve it. PR 8, 9, 10 can only be achieved by the sites of large companies such as Microsoft, Google, etc. PageRank is also useful when exchanging links and in similar situations. You can compare the quality of the pages offered in the exchange with pages from your own site to decide if the exchange should be accepted.
2. Evaluation of the competitiveness level for a search query is a vital part of seo work.
Although PageRank is not used directly in the ranking algorithms, it allows you to indirectly evaluate relative site competitiveness for a particular query. For example, if the search engine displays sites with PageRank 6-7 in the top search results, a site with PageRank 4 is not likely to get to the top of the results list using the same search query. It is important to recognize that the PageRank values displayed on the Google ToolBar are recalculated only occasionally (every few months) so the Google ToolBar displays somewhat outdated information. This means that the Google search engine tracks changes in inbound links much faster than these changes are reflected on the Google ToolBar.
As well as link text, search engines also take into account the overall information content of each referring page. Example: Suppose we are using seo to promote a car sales resource. In this case a link from a site about car repairs will have much more importance that a similar link from a site about gardening. The first link is published on a resource having a similar topic so it will be more important for search engines.
Google PageRank – theoretical basics
The Google company was the first company to patent the system of taking into account inbound links. The algorithm was named PageRank. In this section, we will describe this algorithm and how it can influence search result ranking. PageRank is estimated separately for each web page and is determined by the PageRank (citation) of other pages referring to it. It is a kind of “virtuous circle.” The main task is to find the criterion that determines page importance. In the case of PageRank, it is the possible frequency of visits to a page. I shall now describe how user’s behavior when following links to surf the network is modeled. It is assumed that the user starts viewing sites from some random page. Then he or she follows links to other web resources. There is always a possibility that the user may leave a site without following any outbound link and start viewing documents from a random page. The PageRank algorithm estimates the probability of this event as 0.15 at each step. The probability that our user continues surfing by following one of the links available on the current page is therefore 0.85, assuming that all links are equal in this case. If he or she continues surfing indefinitely, popular pages will be visited many more times than the less popular pages. The PageRank of a specified web page is thus defined as the probability that a user may visit the web page. It follows that, the sum of probabilities for all existing web pages is exactly one because the user is assumed to be visiting at least one Internet page at any given moment. Since it is not always convenient to work with these probabilities the PageRank can be mathematically transformed into a more easily understood number for viewing. For instance, we are used to seeing a PageRank number between zero and ten on the Google Toolbar. According to the ranking model described above: - Each page on the Net (even if there are no inbound links to it) initially has a PageRank greater than zero, although it will be very small. There is a tiny chance that a user may accidentally navigate to it. - Each page that has outbound links distributes part of its PageRank to the referenced page. The PageRank contributed to these linked-to pages is inversely proportional to the total number of links on the linked-from page – the more links it has, the lower the PageRank allocated to each linked-to page. - PageRank A “damping factor” is applied to this process so that the total distributed page rank is reduced by 15%. This is equivalent to the probability, described above, that the user will not visit any of the linked-to pages but will navigate to an unrelated website. Let us now see how this PageRank process might influence the process of ranking search results. We say “might” because the pure PageRank algorithm just described has not been used in the Google algorithm for quite a while now. We will discuss a more current and sophisticated version shortly. There is nothing difficult about the PageRank influence – after the search engine finds a number of relevant documents (using internal text criteria), they can be sorted according to the PageRank since it would be logical to suppose that a document having a larger number of high-quality inbound links contains the most valuable information. Thus, the PageRank algorithm "pushes up" those documents that are most popular outside the search engine as well.
Google PageRank – practical use
Currently, PageRank is not used directly in the Google algorithm. This is to be expected since pure PageRank characterizes only the number and the quality of inbound links to a site, but it completely ignores the text of links and the information content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the algorithm. It is thought that the current Google ranking algorithm ranks pages according to thematic PageRank. In other words, it emphasizes the importance of links from pages with content related by similar topics or themes. The exact details of this algorithm are known only to Google developers.
You can determine the PageRank value for any web page with the help of the Google ToolBar that shows a PageRank value within the range from 0 to 10. It should be noted that the Google ToolBar does not show the exact PageRank probability value, but the PageRank range a particular site is in. Each range (from 0 to 10) is defined according to a logarithmic scale.
Here is an example: each page has a real PageRank value known only to Google. To derive a displayed PageRank range for their ToolBar, they use a logarithmic scale as shown in this table
Real PR ToolBar PR
1-10 1
10-100 2
100-1000 3
1000-10.000 4
Etc.
This shows that the PageRank ranges displayed on the Google ToolBar are not all equal. It is easy, for example, to increase PageRank from one to two, while it is much more difficult to increase it from six to seven.
In practice, PageRank is mainly used for two purposes:
1. Quick check of the sites popularity.
PageRank does not give exact information about referring pages, but it allows you to quickly and easily get a feel for the sites popularity level and to follow trends that may result from your seo work. You can use the following “Rule of thumb” measures for English language sites: PR 4-5 is typical for most sites with average popularity. PR 6 indicates a very popular site while PR 7 is almost unreachable for a regular webmaster. You should congratulate yourself if you manage to achieve it. PR 8, 9, 10 can only be achieved by the sites of large companies such as Microsoft, Google, etc. PageRank is also useful when exchanging links and in similar situations. You can compare the quality of the pages offered in the exchange with pages from your own site to decide if the exchange should be accepted.
2. Evaluation of the competitiveness level for a search query is a vital part of seo work.
Although PageRank is not used directly in the ranking algorithms, it allows you to indirectly evaluate relative site competitiveness for a particular query. For example, if the search engine displays sites with PageRank 6-7 in the top search results, a site with PageRank 4 is not likely to get to the top of the results list using the same search query. It is important to recognize that the PageRank values displayed on the Google ToolBar are recalculated only occasionally (every few months) so the Google ToolBar displays somewhat outdated information. This means that the Google search engine tracks changes in inbound links much faster than these changes are reflected on the Google ToolBar.
External ranking factors I
Why inbound links to sites are taken into account
As you can see from the previous section, many factors influencing the ranking process are under the control of webmasters. If these were the only factors then it would be impossible for search engines to distinguish between a genuine high-quality document and a page created specifically to achieve high search ranking but containing no useful information. For this reason, an analysis of inbound links to the page being evaluated is one of the key factors in page ranking. This is the only factor that is not controlled by the site owner. It makes sense to assume that interesting sites will have more inbound links. This is because owners of other sites on the Internet will tend to have published links to a site if they think it is a worthwhile resource. The search engine will use this inbound link criterion in its evaluation of document significance. Therefore, two main factors influence how pages are stored by the search engine and sorted for display in search results: - Relevance, as described in the previous section on internal ranking factors. - Number and quality of inbound links, also known as link citation, link popularity or citation index. This will be described in the next section.
Link importance (citation index, link popularity)
You can easily see that simply counting the number of inbound links does not give us enough information to evaluate a site. It is obvious that a link from www.microsoft.com should mean much more than a link from some homepage like www.hostingcompany.com/~myhomepage.html. You have to take into account link importance as well as number of links. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. As well as the absolute citation index value, a scaled citation index is sometimes used. This relative value indicates the popularity of a page relative to the popularity of other pages on the Internet. You will find a detailed description of citation indexes and the algorithms used for their estimation in the next sections.
Link text (anchor text)
The link text of any inbound site link is vitally important in search result ranking. The anchor (or link) text is the text between the HTML tags «A» and «/A» and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, the search engine regards it as an additional and highly significant recommendation that the site actually contains valuable information relevant to the search query.
As you can see from the previous section, many factors influencing the ranking process are under the control of webmasters. If these were the only factors then it would be impossible for search engines to distinguish between a genuine high-quality document and a page created specifically to achieve high search ranking but containing no useful information. For this reason, an analysis of inbound links to the page being evaluated is one of the key factors in page ranking. This is the only factor that is not controlled by the site owner. It makes sense to assume that interesting sites will have more inbound links. This is because owners of other sites on the Internet will tend to have published links to a site if they think it is a worthwhile resource. The search engine will use this inbound link criterion in its evaluation of document significance. Therefore, two main factors influence how pages are stored by the search engine and sorted for display in search results: - Relevance, as described in the previous section on internal ranking factors. - Number and quality of inbound links, also known as link citation, link popularity or citation index. This will be described in the next section.
Link importance (citation index, link popularity)
You can easily see that simply counting the number of inbound links does not give us enough information to evaluate a site. It is obvious that a link from www.microsoft.com should mean much more than a link from some homepage like www.hostingcompany.com/~myhomepage.html. You have to take into account link importance as well as number of links. Search engines use the notion of citation index to evaluate the number and quality of inbound links to a site. Citation index is a numeric estimate of the popularity of a resource expressed as an absolute value representing page importance. Each search engine uses its own algorithms to estimate a page citation index. As a rule, these values are not published. As well as the absolute citation index value, a scaled citation index is sometimes used. This relative value indicates the popularity of a page relative to the popularity of other pages on the Internet. You will find a detailed description of citation indexes and the algorithms used for their estimation in the next sections.
Link text (anchor text)
The link text of any inbound site link is vitally important in search result ranking. The anchor (or link) text is the text between the HTML tags «A» and «/A» and is displayed as the text that you click in a browser to go to a new page. If the link text contains appropriate keywords, the search engine regards it as an additional and highly significant recommendation that the site actually contains valuable information relevant to the search query.
Selasa, 02 September 2008
II. Site structure
Number of pages
The general seo rule is: the more, the better. Increasing the number of pages on your website increases the visibility of the site to search engines. Also, if new information is being constantly added to the site, search engines consider this as development and expansion of the site. This may give additional advantages in ranking. You should periodically publish more information on your site – news, press releases, articles, useful tips, etc.
Navigation menu
As a rule, any site has a navigation menu. Use keywords in menu links, it will give additional seo significance to the pages to which the links refer.
Keywords in page names
Some seo experts consider that using keywords in the name of a HTML page file may have a positive effect on its search result position.
Avoid subdirectories
If there are not too many pages on your site (up to a couple of dozen), it is best to place them all in the root directory of your site. Search engines consider such pages to be more important than ones in subdirectories.
One page – one keyword phrase
For maximum seo try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.
Seo and the Main page
Optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My seo observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites
III. Common seo mistakes
Graphic header
Very often sites are designed with a graphic header. Often, we see an image of the company logo occupying the full-page width. Do not do it! The upper part of a page is a very valuable place where you should insert your most important keywords for best seo. In case of a graphic image, that prime position is wasted since search engines can not make use of images. Sometimes you may come across completely absurd situations: the header contains text information, but to make its appearance more attractive, it is created in the form of an image. The text in it cannot be indexed by search engines and so it will not contribute toward the page rank. If you must present a logo, the best way is to use a hybrid approach – place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width.
Graphic navigation menu
The situation is similar to the previous one – internal links on your site should contain keywords, which will give an additional advantage in seo ranking. If your navigation menu consists of graphic elements to make it more attractive, search engines will not be able to index the text of its links. If it is not possible to avoid using a graphic menu, at least remember to specify correct ALT attributes for all images.
Script navigation
Sometimes scripts are used for site navigation. As an seo worker, you should understand that search engines cannot read or execute scripts. Thus, a link specified with the help of a script will not be available to the search engine, the search robot will not follow it and so parts of your site will not be indexed. If you use site navigation scripts then you must provide regular HTML duplicates to make them visible to everyone – your human visitors and the search robots.
Session identifier
Some sites use session identifiers. This means that each visitor gets a unique parameter (&session_id=) when he or she arrives at the site. This ID is added to the address of each page visited on the site. Session IDs help site owners to collect useful statistics, including information about visitors' behavior. However, from the point of view of a search robot, a page with a new address is a brand new page. This means that, each time the search robot comes to such a site, it will get a new session identifier and will consider the pages as new ones whenever it visits them.
Search engines do have algorithms for consolidating mirrors and pages with the same content. Sites with session IDs should, therefore, be recognized and indexed correctly. However, it is difficult to index such sites and sometimes they may be indexed incorrectly, which has an adverse effect on seo page ranking. If you are interested in seo for your site, I recommend that you avoid session identifiers if possible.
Redirects
Redirects make site analysis more difficult for search robots, with resulting adverse effects on seo. Do not use redirects unless there is a clear reason for doing so.
Hidden text, a deceptive seo method
The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit seo methods. Hidden text (when the text color coincides with the background color, for example) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by search robots. The use of such deceptive optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine.
One-pixel links, seo deception
This is another deceptive seo technique. Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a site ban.
Number of pages
The general seo rule is: the more, the better. Increasing the number of pages on your website increases the visibility of the site to search engines. Also, if new information is being constantly added to the site, search engines consider this as development and expansion of the site. This may give additional advantages in ranking. You should periodically publish more information on your site – news, press releases, articles, useful tips, etc.
Navigation menu
As a rule, any site has a navigation menu. Use keywords in menu links, it will give additional seo significance to the pages to which the links refer.
Keywords in page names
Some seo experts consider that using keywords in the name of a HTML page file may have a positive effect on its search result position.
Avoid subdirectories
If there are not too many pages on your site (up to a couple of dozen), it is best to place them all in the root directory of your site. Search engines consider such pages to be more important than ones in subdirectories.
One page – one keyword phrase
For maximum seo try to optimize each page for its own keyword phrase. Sometimes you can choose two or three related phrases, but you should certainly not try to optimize a page for 5-10 phrases at once. Such phrases would probably produce no effect on page rank.
Seo and the Main page
Optimize the main page of your site (domain name, index.html) for word combinations that are most important. This page is most likely to get to the top of search engine lists. My seo observations suggest that the main page may account for up to 30-40% percent of the total search traffic for some sites
III. Common seo mistakes
Graphic header
Very often sites are designed with a graphic header. Often, we see an image of the company logo occupying the full-page width. Do not do it! The upper part of a page is a very valuable place where you should insert your most important keywords for best seo. In case of a graphic image, that prime position is wasted since search engines can not make use of images. Sometimes you may come across completely absurd situations: the header contains text information, but to make its appearance more attractive, it is created in the form of an image. The text in it cannot be indexed by search engines and so it will not contribute toward the page rank. If you must present a logo, the best way is to use a hybrid approach – place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width.
Graphic navigation menu
The situation is similar to the previous one – internal links on your site should contain keywords, which will give an additional advantage in seo ranking. If your navigation menu consists of graphic elements to make it more attractive, search engines will not be able to index the text of its links. If it is not possible to avoid using a graphic menu, at least remember to specify correct ALT attributes for all images.
Script navigation
Sometimes scripts are used for site navigation. As an seo worker, you should understand that search engines cannot read or execute scripts. Thus, a link specified with the help of a script will not be available to the search engine, the search robot will not follow it and so parts of your site will not be indexed. If you use site navigation scripts then you must provide regular HTML duplicates to make them visible to everyone – your human visitors and the search robots.
Session identifier
Some sites use session identifiers. This means that each visitor gets a unique parameter (&session_id=) when he or she arrives at the site. This ID is added to the address of each page visited on the site. Session IDs help site owners to collect useful statistics, including information about visitors' behavior. However, from the point of view of a search robot, a page with a new address is a brand new page. This means that, each time the search robot comes to such a site, it will get a new session identifier and will consider the pages as new ones whenever it visits them.
Search engines do have algorithms for consolidating mirrors and pages with the same content. Sites with session IDs should, therefore, be recognized and indexed correctly. However, it is difficult to index such sites and sometimes they may be indexed incorrectly, which has an adverse effect on seo page ranking. If you are interested in seo for your site, I recommend that you avoid session identifiers if possible.
Redirects
Redirects make site analysis more difficult for search robots, with resulting adverse effects on seo. Do not use redirects unless there is a clear reason for doing so.
Hidden text, a deceptive seo method
The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit seo methods. Hidden text (when the text color coincides with the background color, for example) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by search robots. The use of such deceptive optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine.
One-pixel links, seo deception
This is another deceptive seo technique. Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a site ban.
Internal ranking factors I
Several factors influence the position of a site in the search results. They can be divided into external and internal ranking factors. Internal ranking factors are those that are controlled by seo aware website owners (text, layout, etc.) and will be described next.
I. Web page layout factors relevant to seo
Amount of text on a page
A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).
Search engine visibility is increased as the amount of page text increases due to the increased likelihood of occasional and accidental search queries causing it to be listed. This factor sometimes results in a large number of visitors.
Number of keywords on a page
Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.
Let us take an example. Suppose we optimize a page for the phrase "seo software” (one of our seo keywords for this site) It would be good to use the phrase “seo software” in the text 10 times, the word “seo” 7 times elsewhere in the text and the word “software” 5 times. The numbers here are for illustration only, but they show the general seo idea quite well.
Keyword density and seo
Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.
The optimum value for keyword density is 5-7%. In the case of keyword phrases, you should calculate the total density of each of the individual keywords comprising the phrases to make sure it is within the specified limits. In practice, a keyword density of more than 7-8% does not seem to have any negative seo consequences. However, it is not necessary and can reduce the legibility of the content from a user’s viewpoint.
Location of keywords on a page
A very short rule for seo experts – the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.
Text format and seo
Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:
- use keywords in headings. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in seo work.;
- Highlight keywords with bold fonts. Do not highlight the entire text! Just highlight each keyword two or three times on the page. Use the «strong» tag for highlighting instead of the more traditional «B» bold tag.
«TITLE» tag
This is one of the most important tags for search engines. Make use of this fact in your seo work. Keywords must be used in the TITLE tag. The link to your site that is normally displayed in search results will contain text derived from the TITLE tag. It functions as a sort of virtual business card for your pages. Often, the TITLE tag text is the first information about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your listed link and navigate to your website. As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.
Keywords in links
A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.
«ALT» attributes in images
Any page image has a special optional attribute known as "alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.
Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no information regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for seo purposes.
Description Meta tag
This is used to specify page descriptions. It does not influence the seo ranking process but it is very important. A lot of search engines (including the largest one – Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.
Experience has shown that a high position in search results does not always guarantee large numbers of visitors. For example, if your competitors' search result description is more attractive than the one for your site then search engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.
Keywords Meta tag
This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in seo projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.
I. Web page layout factors relevant to seo
Amount of text on a page
A page consisting of just a few sentences is less likely to get to the top of a search engine list. Search engines favor sites that have a high information content. Generally, you should try to increase the text content of your site in the interest of seo. The optimum page size is 500-3000 words (or 2000 to 20,000 characters).
Search engine visibility is increased as the amount of page text increases due to the increased likelihood of occasional and accidental search queries causing it to be listed. This factor sometimes results in a large number of visitors.
Number of keywords on a page
Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. In addition, all of the words from the phrase should be used separately several times in the remaining text. There should also be some difference (dispersion) in the number of entries for each of these repeated words.
Let us take an example. Suppose we optimize a page for the phrase "seo software” (one of our seo keywords for this site) It would be good to use the phrase “seo software” in the text 10 times, the word “seo” 7 times elsewhere in the text and the word “software” 5 times. The numbers here are for illustration only, but they show the general seo idea quite well.
Keyword density and seo
Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low, the search engine will not pay much attention to it. If the density is too high, the search engine may activate its spam filter. If this happens, the page will be penalized and its position in search listings will be deliberately lowered.
The optimum value for keyword density is 5-7%. In the case of keyword phrases, you should calculate the total density of each of the individual keywords comprising the phrases to make sure it is within the specified limits. In practice, a keyword density of more than 7-8% does not seem to have any negative seo consequences. However, it is not necessary and can reduce the legibility of the content from a user’s viewpoint.
Location of keywords on a page
A very short rule for seo experts – the closer a keyword or keyword phrase is to the beginning of a document, the more significant it becomes for the search engine.
Text format and seo
Search engines pay special attention to page text that is highlighted or given special formatting. We recommend:
- use keywords in headings. Headings are text highlighted with the «H» HTML tags. The «h1» and «h2» tags are most effective. Currently, the use of CSS allows you to redefine the appearance of text highlighted with these tags. This means that «H» tags are used less than nowadays, but are still very important in seo work.;
- Highlight keywords with bold fonts. Do not highlight the entire text! Just highlight each keyword two or three times on the page. Use the «strong» tag for highlighting instead of the more traditional «B» bold tag.
«TITLE» tag
This is one of the most important tags for search engines. Make use of this fact in your seo work. Keywords must be used in the TITLE tag. The link to your site that is normally displayed in search results will contain text derived from the TITLE tag. It functions as a sort of virtual business card for your pages. Often, the TITLE tag text is the first information about your website that the user sees. This is why it should not only contain keywords, but also be informative and attractive. You want the searcher to be tempted to click on your listed link and navigate to your website. As a rule, 50-80 characters from the TITLE tag are displayed in search results and so you should limit the size of the title to this length.
Keywords in links
A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank.
«ALT» attributes in images
Any page image has a special optional attribute known as "alternative text.” It is specified using the HTML «ALT» tag. This text will be displayed if the browser fails to download the image or if the browser image display is disabled. Search engines save the value of image ALT attributes when they parse (index) pages, but do not use it to rank search results.
Currently, the Google search engine takes into account text in the ALT attributes of those images that are links to other pages. The ALT attributes of other images are ignored. There is no information regarding other search engines, but we can assume that the situation is similar. We consider that keywords can and should be used in ALT attributes, but this practice is not vital for seo purposes.
Description Meta tag
This is used to specify page descriptions. It does not influence the seo ranking process but it is very important. A lot of search engines (including the largest one – Google) display information from this tag in their search results if this tag is present on a page and if its content matches the content of the page and the search query.
Experience has shown that a high position in search results does not always guarantee large numbers of visitors. For example, if your competitors' search result description is more attractive than the one for your site then search engine users may choose their resource instead of yours. That is why it is important that your Description Meta tag text be brief, but informative and attractive. It must also contain keywords appropriate to the page.
Keywords Meta tag
This Meta tag was initially used to specify keywords for pages but it is hardly ever used by search engines now. It is often ignored in seo projects. However, it would be advisable to specify this tag just in case there is a revival in its use. The following rule must be observed for this tag: only keywords actually used in the page text must be added to it.
Senin, 11 Agustus 2008
Common search engine principles
To understand seo you need to be aware of the architecture of search engines. They all contain the following main components:
Spider - a browser-like program that downloads web pages.
Crawler – a program that automatically follows all of the links on each web page.
Indexer - a program that analyzes web pages downloaded by the spider and the crawler.
Database– storage for downloaded and processed pages.
Results engine – extracts search results from the database.
Web server a server that is responsible for interaction between the user and other search engine components.
Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.
Spider.
This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.
Crawler.
This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.
Indexer.
This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.
Database.
This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.
Results Engine.
The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the
search engine.
It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.
Web server.
The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.
Spider - a browser-like program that downloads web pages.
Crawler – a program that automatically follows all of the links on each web page.
Indexer - a program that analyzes web pages downloaded by the spider and the crawler.
Database– storage for downloaded and processed pages.
Results engine – extracts search results from the database.
Web server a server that is responsible for interaction between the user and other search engine components.
Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.
Spider.
This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page. You may already know that there is an option in standard web browsers to view source HTML code.
Crawler.
This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.
Indexer.
This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.
Database.
This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.
Results Engine.
The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the
search engine.
It follows that page rank is a valuable and interesting property and any seo specialist is most interested in it when trying to improve his site search results. In this article, we will discuss the seo factors that influence page rank in some detail.
Web server.
The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.
History of search engines
In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now. Site directories were one of the first methods used to facilitate access to information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of seo was yet to arrive. Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents. The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field. In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world. Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database.
Senin, 28 April 2008
All About Title Tags
What Is a Title Tag?
The title tag has been — and probably will always be — one of the most important factors in achieving high search engine rankings.
In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs.
Search Engines and Title Tags
Title tags are definitely one of the “big three” as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages — perhaps even more so.
Do Company Names Belong in the Title Tag?
This is one of the most common questions asked about titles. The answer is a resounding YES! I’ve found that it’s fine to place your company name in the title, and *gasp*, even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, I’d say that it’s essential. Even if you’re not a well-known brand yet, chances are you’d like to eventually be one. The title tag gives you a great opportunity to further this cause.
This doesn’t mean that you should put *just* your company name in the title tag. Even the most well-known brands will benefit from a good descriptive phrase or two added, as it will serve to enhance your brand as well as your search engine rankings. The people who already know your company and seek it out by name will be able to find you in the engines, and so will those who have never heard of you but seek the products or services you sell.
Title Tags Should Contain Specific Keyword Phrases
For example, if your company is "Johnson and Smith Inc.," a tax accounting firm in Texas, you shouldn’t place only the words "Johnson and Smith Inc." in your title tag, but instead use something like "Johnson and Smith Inc. Tax Accountants in Texas."
As a Texas tax accountant, you would want your company’s site to appear in the search engine results for searches on phrases such as "Texas tax accountants" and "CPAs in Texas." (Be sure to do your keyword research to find the best phrases!) You would need to be even more specific if you prefer to work with people only in the Dallas area. In that case, use keywords such as "Dallas tax accountants" in your site’s title tags.
Using our Dallas accountant’s example, you might create a title tag as follows:
Johnson and Smith Tax Accountants in Dallas
or you might try something like this:
Johnson and Smith Dallas CPAs
However, there’s more than enough space in the title tag to include both of these important keyword phrases. (I like to use about 10-12 words in my title tags.)
One way to do it would be like this:
Johnson and Smith - Dallas Tax Accountants - CPAs in Dallas, TX
I’ve always liked the method of separating phrases with a hyphen; however, in today’s competitive marketplace, how your listing appears in the SERPs is a critical aspect of your SEO campaign. After all, if you have high search engine rankings but your targeted buyers aren’t clicking through, it won’t do you much good.
These days I try to write compelling titles as opposed to simply factual ones, if I can. But it also depends on the page, the type of business, the targeted keyword phrases, and many other factors. There’s nothing wrong with the title tag in my above example. If you were looking for a tax accountant in Dallas and saw that listing at Google, you’d probably click on it.
Still, you could make it a readable sentence like this:
Johnson and Smith are Tax Accountants and CPAs in Dallas, TX
I’m not as thrilled with that one because I had to remove the exact phrase "Dallas Tax Accountants," as it wouldn’t read as well if it said:
Johnson and Smith are Dallas Tax Accountants and CPAs in Dallas, TX
It sounds redundant that way, as if it were written only for the search engines.
In the end, it’s really a personal preference. Don’t make yourself crazy trying to create the perfect title tag, as there’s just no such thing. Most likely, either of my examples would work fine. The best thing to do would be to test different ones and see which rank higher and which convert better. It may very well be that the second version doesn’t rank as well, but gets clicked on more, effectively making up the difference.
Use Your Visible Text Copy As Your Guide
I prefer not to create my title tags until the copy on the page has been written and optimized. I need to see how the copywriter integrated the keyword phrases into the text to know where to begin. If you’ve done a good job with your writing (or better yet, hired a professional SEO copywriter), you should find all the information you need right there on your page. Simply choose the most relevant keyword phrases that the copy was based on, and write a compelling title tag accordingly. If you’re having trouble with this and can’t seem to get a handle on what the most important phrases are for any given page, you probably need to rewrite the copy.
I recommend that you *don’t* use an exact sentence pulled from your copy as your title tag. It’s much better to have a unique sentence or a compelling string of words in this tag. This is why you have to watch out for certain development tools. Some content management systems (CMS) and blog software such as WordPress automatically generate the title tag from information you provide elsewhere. In WordPress, for example, the default is to use your blog name, plus whatever you named the page. The problem is that this same info is also used as the headline, plus in the navigational link to the page. Depending on your setup, it could also be the URL for that page. Very rarely would you want all those to be the same.
The good news is that most of today’s CMS and blog software have workarounds so that you can customize your title tags. For WordPress, I recommend installing the "SEO Title Tag" plug-in developed by Stephan Spencer. It works like a charm on all my WordPress sites.
The title tag has been — and probably will always be — one of the most important factors in achieving high search engine rankings.
In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP), changing them may result in more clickthroughs.
Search Engines and Title Tags
Title tags are definitely one of the “big three” as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages — perhaps even more so.
Do Company Names Belong in the Title Tag?
This is one of the most common questions asked about titles. The answer is a resounding YES! I’ve found that it’s fine to place your company name in the title, and *gasp*, even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, I’d say that it’s essential. Even if you’re not a well-known brand yet, chances are you’d like to eventually be one. The title tag gives you a great opportunity to further this cause.
This doesn’t mean that you should put *just* your company name in the title tag. Even the most well-known brands will benefit from a good descriptive phrase or two added, as it will serve to enhance your brand as well as your search engine rankings. The people who already know your company and seek it out by name will be able to find you in the engines, and so will those who have never heard of you but seek the products or services you sell.
Title Tags Should Contain Specific Keyword Phrases
For example, if your company is "Johnson and Smith Inc.," a tax accounting firm in Texas, you shouldn’t place only the words "Johnson and Smith Inc." in your title tag, but instead use something like "Johnson and Smith Inc. Tax Accountants in Texas."
As a Texas tax accountant, you would want your company’s site to appear in the search engine results for searches on phrases such as "Texas tax accountants" and "CPAs in Texas." (Be sure to do your keyword research to find the best phrases!) You would need to be even more specific if you prefer to work with people only in the Dallas area. In that case, use keywords such as "Dallas tax accountants" in your site’s title tags.
Using our Dallas accountant’s example, you might create a title tag as follows:
Johnson and Smith Tax Accountants in Dallas
or you might try something like this:
Johnson and Smith Dallas CPAs
However, there’s more than enough space in the title tag to include both of these important keyword phrases. (I like to use about 10-12 words in my title tags.)
One way to do it would be like this:
Johnson and Smith - Dallas Tax Accountants - CPAs in Dallas, TX
I’ve always liked the method of separating phrases with a hyphen; however, in today’s competitive marketplace, how your listing appears in the SERPs is a critical aspect of your SEO campaign. After all, if you have high search engine rankings but your targeted buyers aren’t clicking through, it won’t do you much good.
These days I try to write compelling titles as opposed to simply factual ones, if I can. But it also depends on the page, the type of business, the targeted keyword phrases, and many other factors. There’s nothing wrong with the title tag in my above example. If you were looking for a tax accountant in Dallas and saw that listing at Google, you’d probably click on it.
Still, you could make it a readable sentence like this:
Johnson and Smith are Tax Accountants and CPAs in Dallas, TX
I’m not as thrilled with that one because I had to remove the exact phrase "Dallas Tax Accountants," as it wouldn’t read as well if it said:
Johnson and Smith are Dallas Tax Accountants and CPAs in Dallas, TX
It sounds redundant that way, as if it were written only for the search engines.
In the end, it’s really a personal preference. Don’t make yourself crazy trying to create the perfect title tag, as there’s just no such thing. Most likely, either of my examples would work fine. The best thing to do would be to test different ones and see which rank higher and which convert better. It may very well be that the second version doesn’t rank as well, but gets clicked on more, effectively making up the difference.
Use Your Visible Text Copy As Your Guide
I prefer not to create my title tags until the copy on the page has been written and optimized. I need to see how the copywriter integrated the keyword phrases into the text to know where to begin. If you’ve done a good job with your writing (or better yet, hired a professional SEO copywriter), you should find all the information you need right there on your page. Simply choose the most relevant keyword phrases that the copy was based on, and write a compelling title tag accordingly. If you’re having trouble with this and can’t seem to get a handle on what the most important phrases are for any given page, you probably need to rewrite the copy.
I recommend that you *don’t* use an exact sentence pulled from your copy as your title tag. It’s much better to have a unique sentence or a compelling string of words in this tag. This is why you have to watch out for certain development tools. Some content management systems (CMS) and blog software such as WordPress automatically generate the title tag from information you provide elsewhere. In WordPress, for example, the default is to use your blog name, plus whatever you named the page. The problem is that this same info is also used as the headline, plus in the navigational link to the page. Depending on your setup, it could also be the URL for that page. Very rarely would you want all those to be the same.
The good news is that most of today’s CMS and blog software have workarounds so that you can customize your title tags. For WordPress, I recommend installing the "SEO Title Tag" plug-in developed by Stephan Spencer. It works like a charm on all my WordPress sites.
The Art of SEO
As much as Google *pretends* to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don’t like us — or rather, they don’t like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or not.
Unfortunately, unscrupulous SEOs have given Google good reasons not to like us. Because of search engine spammers, Google is constantly changing their ranking criteria and is always on the lookout for the telltale signs of SEO on any given site. It’s not a huge stretch to say that they may even downgrade the sites that they believe have been SEO’d.
If you think that having your keyword phrases “in all the right places for SEO” is a good thing, think again! You’re essentially telling Google, “Hey look…my site has been SEO’d!” To which they reply, “Thanks so much for letting us know… ZAP … see ya later!” Doesn’t matter if your site is the most relevant (in your mind) to the search query. Doesn’t matter that you’ve placed your keyword phrases strategically throughout the site.
Stuff that worked like a charm for many people in the early years of SEO may actually hurt rather than help now. As to what might trigger an SEO “red flag,” my guess is that it’s a combination of things. Like, if you have a certain number of traditional SEO factors on any given page, those may set off some Google warning bells (otherwise known as a spam filter).
Some of the traditional SEO formulaic elements that you may have been taught to use include putting the keyword phrase:
* in the domain name
* in the file name
* in the Title tag
* in the Meta description tag
* in the Meta keyword tag o in the image alt attributes
* in an H1 (or any H) tag
* as the first words on the page
* in bold and/or italics or a different color
* multiple times in the first paragraph or twice on the page
* in the copy in every single spot on the page where it might possibly make sense to use it, and
* in all the hyperlinks pointing to a page.
If you put the same keyword phrase in many of those spots, you might very well trigger a spam filter. Since it’s difficult to determine how many and which combinations of those things might trigger the filter, the best advice I can give you is to do your SEO without any particular formula in mind.
That’s how I’ve always done it and it’s always worked because every site is unique and has different SEO needs.
Unfortunately, it’s difficult to describe this type of SEO to others, as people are always looking for the magic formula. For as long as I’ve been doing SEO (over 12 years now), I’ve had it in the back of my mind that I wouldn’t want to tip off the engines that my sites were SEO’d. This is one of the reasons I’ve never used keyword-rich domain names or file names. That’s probably the most obvious SEO thing you can do.
The most important aspect to being a good SEO is creativity. You shouldn’t worry too much about the specifics of putting keyword phrases here and there, and again over there. Not every page needs an H1 heading with keyword phrases in it. If your page isn’t designed to use H1 headings, you don’t need to change it to use one just for SEO purposes. And many images don’t really and truly make sense with a keyword phrase in their alt attribute (alt tag). Don’t force one to be there just for the search engines.
Most importantly for Google (and for your users), when it comes to your page copy and how you use your visible keyword phrases, less is definitely more. Please don’t read my Nitty-gritty report and then put the same keyword phrase in every single available spot on your page that you can find. My report is supposed to help you think about a few places you may have missed because you weren’t thinking about being descriptive when you originally wrote the copy. You can definitely have too much of a good thing.
A first paragraph on a page that has, say, 4 sentences, should not have 10 instances of your keyword phrase. It will look and sound dumb. I know that I have stressed this in my conference presentations and in our High Rankings seminars, but no matter how many times I say this, people don’t quite grasp the importance of working this way. If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines won’t like it either.
When you do SEO, you don’t follow a guidebook. Think like a search engineer and consider all the possible things they might have to combat both now and in the future. Always optimize for 3 or 4 or even up to 5 phrases, and spread them out throughout the entire page. Never, ever, ever think that it’s the first paragraph that matters and stuff ‘em all in there. There should be an equal distribution throughout the entire page, and you should never use the phrases so much that you hear them constantly when you read it.
If you’ve done it right, an everyday user should not have any idea that a page has been SEO’d. A trained SEO should be able to spot what your keyword phrases are, but it shouldn’t be glaringly obvious. Last, but not least, hire a professional copywriter to work on the important pages of your site. This is the best investment you can make for your site and your business. Even if you don’t want to hire an SEO, you absolutely MUST
hire a professional copywriter. You need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. You can easily teach someone like that the SEO writing part.
Hope this helps to give you some ideas on how you might get out of formula-SEO mode and start doing more creative SEO. More than ever, SEO is much more of an art than a science. The science is only a small portion of it.
Unfortunately, unscrupulous SEOs have given Google good reasons not to like us. Because of search engine spammers, Google is constantly changing their ranking criteria and is always on the lookout for the telltale signs of SEO on any given site. It’s not a huge stretch to say that they may even downgrade the sites that they believe have been SEO’d.
If you think that having your keyword phrases “in all the right places for SEO” is a good thing, think again! You’re essentially telling Google, “Hey look…my site has been SEO’d!” To which they reply, “Thanks so much for letting us know… ZAP … see ya later!” Doesn’t matter if your site is the most relevant (in your mind) to the search query. Doesn’t matter that you’ve placed your keyword phrases strategically throughout the site.
Stuff that worked like a charm for many people in the early years of SEO may actually hurt rather than help now. As to what might trigger an SEO “red flag,” my guess is that it’s a combination of things. Like, if you have a certain number of traditional SEO factors on any given page, those may set off some Google warning bells (otherwise known as a spam filter).
Some of the traditional SEO formulaic elements that you may have been taught to use include putting the keyword phrase:
* in the domain name
* in the file name
* in the Title tag
* in the Meta description tag
* in the Meta keyword tag o in the image alt attributes
* in an H1 (or any H) tag
* as the first words on the page
* in bold and/or italics or a different color
* multiple times in the first paragraph or twice on the page
* in the copy in every single spot on the page where it might possibly make sense to use it, and
* in all the hyperlinks pointing to a page.
If you put the same keyword phrase in many of those spots, you might very well trigger a spam filter. Since it’s difficult to determine how many and which combinations of those things might trigger the filter, the best advice I can give you is to do your SEO without any particular formula in mind.
That’s how I’ve always done it and it’s always worked because every site is unique and has different SEO needs.
Unfortunately, it’s difficult to describe this type of SEO to others, as people are always looking for the magic formula. For as long as I’ve been doing SEO (over 12 years now), I’ve had it in the back of my mind that I wouldn’t want to tip off the engines that my sites were SEO’d. This is one of the reasons I’ve never used keyword-rich domain names or file names. That’s probably the most obvious SEO thing you can do.
The most important aspect to being a good SEO is creativity. You shouldn’t worry too much about the specifics of putting keyword phrases here and there, and again over there. Not every page needs an H1 heading with keyword phrases in it. If your page isn’t designed to use H1 headings, you don’t need to change it to use one just for SEO purposes. And many images don’t really and truly make sense with a keyword phrase in their alt attribute (alt tag). Don’t force one to be there just for the search engines.
Most importantly for Google (and for your users), when it comes to your page copy and how you use your visible keyword phrases, less is definitely more. Please don’t read my Nitty-gritty report and then put the same keyword phrase in every single available spot on your page that you can find. My report is supposed to help you think about a few places you may have missed because you weren’t thinking about being descriptive when you originally wrote the copy. You can definitely have too much of a good thing.
A first paragraph on a page that has, say, 4 sentences, should not have 10 instances of your keyword phrase. It will look and sound dumb. I know that I have stressed this in my conference presentations and in our High Rankings seminars, but no matter how many times I say this, people don’t quite grasp the importance of working this way. If your copy reads poorly to a human, and does not come across as natural professional copywriting, the search engines won’t like it either.
When you do SEO, you don’t follow a guidebook. Think like a search engineer and consider all the possible things they might have to combat both now and in the future. Always optimize for 3 or 4 or even up to 5 phrases, and spread them out throughout the entire page. Never, ever, ever think that it’s the first paragraph that matters and stuff ‘em all in there. There should be an equal distribution throughout the entire page, and you should never use the phrases so much that you hear them constantly when you read it.
If you’ve done it right, an everyday user should not have any idea that a page has been SEO’d. A trained SEO should be able to spot what your keyword phrases are, but it shouldn’t be glaringly obvious. Last, but not least, hire a professional copywriter to work on the important pages of your site. This is the best investment you can make for your site and your business. Even if you don’t want to hire an SEO, you absolutely MUST
hire a professional copywriter. You need someone who really and truly understands target audiences and how to speak to them about the benefits of what you offer. You can easily teach someone like that the SEO writing part.
Hope this helps to give you some ideas on how you might get out of formula-SEO mode and start doing more creative SEO. More than ever, SEO is much more of an art than a science. The science is only a small portion of it.
Minggu, 09 Maret 2008
What is Web Analytics and How it Helps a Website Owner?
One of My clients was asking that how to read an analytical report and what is this and what is that? From these questions, I thought to have written few notes about the analytical reports which would be beneficial for my clients and the readers of this blog.
Definition:
A web analytics is a series of reports of quantitative indicator of the behavior of the visitors of the website. It tracks the movement of visitor and the reason of his/her visit. In other words, it provides the clear report of the performance of your website and the trends. From these reports and trends the website owner creates and implements more effective program to increase sales.
Web Analytics are based:
1. Collection of visitor's data from logfiles, and 2. by tagging each webpage with a Javascript.
A third web analytics method is a combination of the two whereby more relevant data can be produced than what is possible with either of the two methods.
Web Analytics Terms:
Number of visits means that how many visitors landed on any page of your website from any source. In the case of log files of server, it will log several files for each visit, while the page-tagging script will only consider the page as a whole seen by the visitor. In either case, each web analytics data will clearly identify if the visitor is new or has come before.
Page Views means different for the two web analytics methods. While tagging script considers the whole page as one request, the logfile on the other hand will record multiple hits (one for each file, including images, .js and .css) within a single page-view.
Hits denotes requests for files from server and is recorded only in logfile.
Unique visitors means new visitors, it is noticed by logfiles as well.
The length of time a visitor spends in seeing a website.
The keyword phrase used to arrive at the website.
The unique IP address and therefore the country from where the visits generated
Visits duration
Files type etc
Data transfer to and from the server is always recorded in server's logfile with clockwork precision. And these files can be easily viewed in web analytics programs such as Webalizer, Awstats, etc. which analyze raw logfile data and portray valuable visitor information in easy-to-follow graphics.
What is difference between Logfile and Page Tagging:
1. Logfile analysis is usually already available in the server. Page tagging is an outsourced option, which means that visitors' data is captured by provider's remote server. 2. Logfile analysis can be viewed only in provider's website, while Google Analytics and Click Tracks are examples of page-tagging web analytics. 3. Since page tagging requires javascript to be installed on every webpage, there is always a possibility that some visitors' browsers do not allow the script to run. Whilw logfiles have no such issue. 4. Logfiles enter transfer of all files, including images and scripts, and therefore certain parameters like hits and page views are not as accurate as with page-tagging web analytics. 5. While logfiles record visits by search engines, page tagging does not. 6. Logfile web analytics record failed visits too. Page tagging takes a request into account only when a webpage is successfully displayed.
Web analytics is a type of feedback from visitor which is available all times. These reports are a great source by which you can analyze relative strength and weakness of your website. From these, you can find which pages are most visited and which keywords are more related to your web site.
Please remember, no one can give guarantee of position one on any search engine as far as Search engine optimization is concened. However, professionally experts do their best and follow the procedures and maintain quality and required quantity, than there is no doubt that we can bring your website on the top position of any search engine. For More information visit our quality search engine optimization blog.
Definition:
A web analytics is a series of reports of quantitative indicator of the behavior of the visitors of the website. It tracks the movement of visitor and the reason of his/her visit. In other words, it provides the clear report of the performance of your website and the trends. From these reports and trends the website owner creates and implements more effective program to increase sales.
Web Analytics are based:
1. Collection of visitor's data from logfiles, and 2. by tagging each webpage with a Javascript.
A third web analytics method is a combination of the two whereby more relevant data can be produced than what is possible with either of the two methods.
Web Analytics Terms:
Number of visits means that how many visitors landed on any page of your website from any source. In the case of log files of server, it will log several files for each visit, while the page-tagging script will only consider the page as a whole seen by the visitor. In either case, each web analytics data will clearly identify if the visitor is new or has come before.
Page Views means different for the two web analytics methods. While tagging script considers the whole page as one request, the logfile on the other hand will record multiple hits (one for each file, including images, .js and .css) within a single page-view.
Hits denotes requests for files from server and is recorded only in logfile.
Unique visitors means new visitors, it is noticed by logfiles as well.
The length of time a visitor spends in seeing a website.
The keyword phrase used to arrive at the website.
The unique IP address and therefore the country from where the visits generated
Visits duration
Files type etc
Data transfer to and from the server is always recorded in server's logfile with clockwork precision. And these files can be easily viewed in web analytics programs such as Webalizer, Awstats, etc. which analyze raw logfile data and portray valuable visitor information in easy-to-follow graphics.
What is difference between Logfile and Page Tagging:
1. Logfile analysis is usually already available in the server. Page tagging is an outsourced option, which means that visitors' data is captured by provider's remote server. 2. Logfile analysis can be viewed only in provider's website, while Google Analytics and Click Tracks are examples of page-tagging web analytics. 3. Since page tagging requires javascript to be installed on every webpage, there is always a possibility that some visitors' browsers do not allow the script to run. Whilw logfiles have no such issue. 4. Logfiles enter transfer of all files, including images and scripts, and therefore certain parameters like hits and page views are not as accurate as with page-tagging web analytics. 5. While logfiles record visits by search engines, page tagging does not. 6. Logfile web analytics record failed visits too. Page tagging takes a request into account only when a webpage is successfully displayed.
Web analytics is a type of feedback from visitor which is available all times. These reports are a great source by which you can analyze relative strength and weakness of your website. From these, you can find which pages are most visited and which keywords are more related to your web site.
Please remember, no one can give guarantee of position one on any search engine as far as Search engine optimization is concened. However, professionally experts do their best and follow the procedures and maintain quality and required quantity, than there is no doubt that we can bring your website on the top position of any search engine. For More information visit our quality search engine optimization blog.
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