The nature of advertising and public relations has witnessed a massive change in the last few decades. With audio video presentation, it has become easier to conduct persuasive marketing. As a result of this, marketing strategies, to be precise, there has been considerable genesis of marketing mix in a dew dimension. Video production became an essential tool for product promotion and at present it is almost indispensable. The advertising and public relation agencies across the world have focused more on creating television commercials, documentaries and audio visual presentations etc.Both audio and video involves high level of creativity and the broadcast scripts are written by skilled scriptwriters who can create scripts as per specifications of the corporate or individual clients. Beside video production, different agencies also employ corporate speechwriters who write script about different domains on the basis of extensive research.
There are specific role of different individuals who remain involved with video production, it is indeed a good idea to have an overview of the different steps and roles and responsibilities of the creative people who make the audio visual commercials, documentaries and presentations. The photographers and the cameraman shoot the necessary clippings and footages that need to be incorporated within a project. These people often follow few specifications and guidelines given by the director and take the necessary shots. Video editing is an intricate process, production control room or PCR is the place where usually the video editing is done. Camera control unit helps to monitor and adjust the films to make a proper video. On the other hand the vision mixer helps to link scenes and audio mixer facilitates better use of background music. Special sound engineers are employed for better sound control.
Few important factors that need to be considered during video production are as follows:
Target group Length of the presentation/documentary/commercial Style of audio-visual presentation Personality reflection Time of the use of the video
Nowadays automatic editing control units are in use and plenty of softwares are available which help is digital editing. Video production is now highly technology dependent and less complicated than previously what it was. In many cases, for proper video production, a clear comparison with different other video presentations and commercials is necessary. The entire process is done through a teamwork and co-ordination among different people. Few popular types of video productions are made for the following purposes:
Informational Marketing Documentaries Training Recruitment Fund raising Medical videos Multimedia For the purpose of corporate video production and corporate speechwriting, it is prudent to select a reputed advertising or public relation agency. The reputed ones use latest gadgets and offers top notch products. It is always advisable to eye for a good quality of video. The reputed video production companies employ skilled and experienced professionals. Scripting for documentaries is indeed important and a wrong script can be the cause of the massacre. There are plenty of online resources that help to know more about video production.
Minggu, 10 Februari 2008
The Incredibles in Google Trends
Have you heard about Google Trends? Probably not, it is not very well known among Google users.
Google trends is a tool who shows how often a keyword is searched in Google. The keyword should have a minimum search volume, otherwise the answer you receive will be:"Your terms....do not have enough search volume to show graphs." More, it gives the option to compare different keywords searches. For this what you have to do is to input the keywords in the search box separated by commas. You can see the trend history, you can choose a region or a city or see in which city was most searched.
Hot Trends shows you what the people search for. It is amazing to see that in US - yesterday November 22nd, 2007 (but, of course you can change the date if you would like to see other date) - the people were very very very interested in ... 'national dog show'. 'circuit city' was on 4th position - of course was Thanksgiving!!! - 'how to curve a turkey' on 9th and "how long to cook a turkey "on 100th (I thought everyone knows that). After you select the term you can see the web results and in which news the term appeared.
The top 100 is funny (unpredictable most of the time - I can't believe what people are searching for!), but the tool is not. Google Trends is really useful for SEO experts.
Google trends is a tool who shows how often a keyword is searched in Google. The keyword should have a minimum search volume, otherwise the answer you receive will be:"Your terms....do not have enough search volume to show graphs." More, it gives the option to compare different keywords searches. For this what you have to do is to input the keywords in the search box separated by commas. You can see the trend history, you can choose a region or a city or see in which city was most searched.
Hot Trends shows you what the people search for. It is amazing to see that in US - yesterday November 22nd, 2007 (but, of course you can change the date if you would like to see other date) - the people were very very very interested in ... 'national dog show'. 'circuit city' was on 4th position - of course was Thanksgiving!!! - 'how to curve a turkey' on 9th and "how long to cook a turkey "on 100th (I thought everyone knows that). After you select the term you can see the web results and in which news the term appeared.
The top 100 is funny (unpredictable most of the time - I can't believe what people are searching for!), but the tool is not. Google Trends is really useful for SEO experts.
Senin, 04 Februari 2008
How Businesses Fight for the Best Online Places
It is no longer enough to launch a website and wait for revenues. How are we sure it is correctly positioned among billions of aggressive competitors?
Due to the amazing rate of development of the Internet and the continuous attempts of many companies to keep up with it, the degree to which companies depend on their position on the World Wide Web has now become impressive. Many businesses depend primarily on their relationships with websites and search engines. While several years ago everything came down to shiny premises and good reputation, now search engine optimization and internet relations have become the essential features of each successful modern business.
The Internet is a medium with enormous potential, but there are also billions of people and businesses which willing to take advantage of it. With the great number of websites live on the Internet, the task of getting one of them noticed often seems hopeless. Many businesses have realized this and are now able to offer solutions to help companies and people cut the time and efforts to maximize their position, often unsuccessfully. For instance, Ficstar Software, Inc. (ficstar.com), a successful Toronto-based provider of powerful web data extraction and data mining solutions, is now offering companies an easier solutions for all their web-related activities, including those intended to improve a firm's or website's standing and popularity within this vast medium.
Two of the company's recent products are particularly worth paying attention to, because they go beyond traditional data mining solutions and offer the something extra needed to get a business' contacts updated and make them work for it. These are the Ficstar Website Keyword Monitor and the Search Engine Ranking Tracker.
The Ficstar Website Keyword Monitor is a highly efficient solution which can be configured to monitor target sites for any content updates and modifications of text, metatags, keywords, page layouts, dates and times of posted content. The updated content can be retrieved in virtually any format, depending on customers' needs or preferences. The Website Keyword Monitor uses pre-defined keywords and phrases to mirror and scan entire sites, and the digital files stored on them. Any page with the appropriate keyword combinations, or related forum threads or blogs, will be dynamically tracked for changes. This solution allows companies to monitor competition, news or field articles, any market data, or prevent unauthorized use of trademarks or any other violations - in short, anything a company needs to know about what is going on in the World Wide Web and concerns them.
And while this solution takes care you know what is going on around, the Search Engine Ranking Tracker makes sure others know you are out there, working, and successful. Now that many companies rely on search engine optimization (SEO) to help them increase visibility, improve branding, and boost sales, it is essential to monitor one's own performance. Customer surveys are not as easy with the Internet as they are with real-life products and traditional services. A trouble-free and customized tool proves very helpful and efficient to meet this need. With Ficstar's Search Engine Ranking Tracker, companies can automatically track rankings in all major search engines and directories, as well as positions in pay-per-click campaigns, thus easily gathering all the information necessary to an efficient business.
Services such as the Website Keyword Monitor and the Search Engine Ranking Tracker may now seem surprising solutions which make life easier. Given the fast rate of development of the Internet, the ever-increasing number of websites, and the growing competition among them, they will certainly soon become a must for every business which wants its website to find its right place on the web and keep it.
Due to the amazing rate of development of the Internet and the continuous attempts of many companies to keep up with it, the degree to which companies depend on their position on the World Wide Web has now become impressive. Many businesses depend primarily on their relationships with websites and search engines. While several years ago everything came down to shiny premises and good reputation, now search engine optimization and internet relations have become the essential features of each successful modern business.
The Internet is a medium with enormous potential, but there are also billions of people and businesses which willing to take advantage of it. With the great number of websites live on the Internet, the task of getting one of them noticed often seems hopeless. Many businesses have realized this and are now able to offer solutions to help companies and people cut the time and efforts to maximize their position, often unsuccessfully. For instance, Ficstar Software, Inc. (ficstar.com), a successful Toronto-based provider of powerful web data extraction and data mining solutions, is now offering companies an easier solutions for all their web-related activities, including those intended to improve a firm's or website's standing and popularity within this vast medium.
Two of the company's recent products are particularly worth paying attention to, because they go beyond traditional data mining solutions and offer the something extra needed to get a business' contacts updated and make them work for it. These are the Ficstar Website Keyword Monitor and the Search Engine Ranking Tracker.
The Ficstar Website Keyword Monitor is a highly efficient solution which can be configured to monitor target sites for any content updates and modifications of text, metatags, keywords, page layouts, dates and times of posted content. The updated content can be retrieved in virtually any format, depending on customers' needs or preferences. The Website Keyword Monitor uses pre-defined keywords and phrases to mirror and scan entire sites, and the digital files stored on them. Any page with the appropriate keyword combinations, or related forum threads or blogs, will be dynamically tracked for changes. This solution allows companies to monitor competition, news or field articles, any market data, or prevent unauthorized use of trademarks or any other violations - in short, anything a company needs to know about what is going on in the World Wide Web and concerns them.
And while this solution takes care you know what is going on around, the Search Engine Ranking Tracker makes sure others know you are out there, working, and successful. Now that many companies rely on search engine optimization (SEO) to help them increase visibility, improve branding, and boost sales, it is essential to monitor one's own performance. Customer surveys are not as easy with the Internet as they are with real-life products and traditional services. A trouble-free and customized tool proves very helpful and efficient to meet this need. With Ficstar's Search Engine Ranking Tracker, companies can automatically track rankings in all major search engines and directories, as well as positions in pay-per-click campaigns, thus easily gathering all the information necessary to an efficient business.
Services such as the Website Keyword Monitor and the Search Engine Ranking Tracker may now seem surprising solutions which make life easier. Given the fast rate of development of the Internet, the ever-increasing number of websites, and the growing competition among them, they will certainly soon become a must for every business which wants its website to find its right place on the web and keep it.
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